Direct Mail Tracking What is the Intelligent Mail® Barcode? The Intelligent Mail® Barcode (IMB) is a new Postal Service barcode used to sort and track letters and flats. The 31-digit/65 bars IMB is slightly longer than the 11-digit/62 bars POSTNET. What can the IMB do for you? Improve Communication & Business Intelligence Know the status of your mail from induction to delivery Avoid & overcome bottlenecks in the USPS mailstream Increase Direct Mail success for Multi-Channel Marketing Coordinate phone, mail, web, print and media campaigns The Ultimate Direct Mail Tracking Solution! Web based tracking that you can view from any computer or smart phone Export to excel or view the data on Google Maps inside of our tracking solution Create a report that will tell you what mail pieces have been delivered Drill down to a single mail piece by state, SCF, out for delivery and more. Sales can communicate with the prospects right after they receive their mail. Contact us today to get real-time reporting of your mail.